Hecho
About the Brand
Hecho is an RTD Tequila Soda rooted in simplicity, authenticity, and quality. Originally launched across Canada and the U.S., the brand was built to deliver a clean, refreshing alternative to traditional RTDs, made with 100% Blanco tequila and no artificial flavours.
Hecho is anchored in Mexico, with established production relationships, co-packing partnerships, and on-the-ground flavour development. This proximity to source allows for greater control over quality, formulation, and authenticity, while creating a strong operational foundation for future scale.
Our Approach
With early market validation in place, we’ve taken a disciplined approach to refining the brand, revisiting formulation, positioning, and go-to-market strategy to better align with today’s consumer and category dynamics. The focus is on building a more scalable, durable platform for long-term growth.
What We’re Building
A next-generation RTD brand centered on 100% tequila, natural flavours, and a crisp, sessionable profile, supported by a refreshed brand identity that blends Mexican heritage with a modern, lifestyle-driven aesthetic.
Positioning Going Forward
A reimagined RTD brand with proven roots, now being rebuilt to capitalize on the continued premiumization of tequila and the global shift toward cleaner, better-for-you alcohol options — positioned to scale efficiently through Bodega’s platform.
